Copywriter
Horizon Media - New York City, NY
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Job DescriptionWho We Are Horizon Sports and Experiences (HS&E) includes the merger of Horizon Media's Scout Sports and Entertainment division and was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. With a fully-integrated service model, HS&E includes a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation - transforming marketers' ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive increased growth. In addition, given the transformative impact that Web3 and the metaverse are expected to have in both the sports and experiences arenas, Horizon Media's recently launched metaverse consultancy, Chapter & Verse, also resides under the expanded offerings of HS&E. The Job: The role of the Copywriter within HS&E is to ideate, concept and execute concepts that can be developed into multi-format creative deliverables across multiple brands and campaigns. First and foremost, this person will collaborate with the Art Director and greater creative team to concept and innovate ideas on behalf of our clients, and the agency. This person will also contribute to brainstorms, design projects, and videophotoshoots. Equally critical to this role is to bring ideas to life in client presentations, in addition to the general hard skills necessary to do work on behalf of current clients. To ensure that ideas are fully developed, and linguistic aesthetics are of the highest quality, the Copywriter will work in tandem with the Art Director, Senior Copywriter, and Creative Director. Main Duties and Responsibilities 50% - Writing, Research & Execution 40% - Strategic Thinking & Concept Ideating 10% - Client Relations Facilitate and contribute to productive brainstormsSupport concepts with clear strategies and maintains ownership of work from ideation to launchCollaborates with the team to construct innovative experiential ideas for clients, and brings them to life in a way that helps clients to envision them in actualityPresents new ideas, and ongoing work to clients in a confident, concise and thorough mannerProactively seizes opportunity to create timely content against viral trends, and larger cultural momentsConcept and write social media collateral and captions for our properties and our clientsThrive in a fast-paced, collaborative environment with a high-volume workloadContinually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives actionComfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at handMaintain up-to-date knowledge of communication and client-related industry trendsInterpret creative briefs to develop and produce creative concepts through execution on assigned brandsIdeate, storyboard, and create content around experiential marketing and its extensionsResearch and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetingsCollaborate with a team of account managers and creative staff from concept development to delivery of final productPresent copy concepts and final deliverables to internal team, and to client representatives as needed, and participate in client pitches on occasionRevise copy based on internal and client feedbackdirectionCollaborates with various members of the team to deliver a range of superior creative executionsKnowledge and Skills Required 3+ years' experience within an agency environment as a copywriter or content writerMust have a solid understanding and desire to keep up to date with innovation, industry, and design trendsStrong verbal and written communication skills to convey ideas and directionA wide understanding of culture as it pertains to social strategy and executionAbility to work independently and with a team to meet deadlinesExcellent organizational skill and multitasking abilityConfidence in presenting to colleagues and clientsKnowledgeable across all social platforms while expanding skills to fit an ever-changing landscapeExperience in strategic idea generation, and execution of those ideas on behalf of clientsProofreading experience and familiarity with standard style guides a plusCertificates, Licenses and Registrations There are no requirements for certificates, licenses and registrations.Physical Activity and Work Environment Position may involve light physical activity pertaining to photo and video production. This includes lifting tripods, gear, props or assistant producing.Travel required when necessary to supervise events#LI-LT1 #LI-Hybrid #HSE Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range$80,000.00 - $95,000.00A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensurecertifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Created: 2025-02-22