Head of Digital (Artist Specific)

Job Summary:Title: Head of Digital (Artist Specific)Reports to: ArtistCEO + DigitalMusic Department + Roc Management Location: New York, NY The Role:Roc Nation is seeking a Head of Digital for a tier 1 artist and artist's businesses . This position reports to the ArtistCEO + Artist DigitalMusic Department + Roc Management and serves as a Lead strategist across DSP relationships, strategies, partnerships and all digital initiatives for their music and business entities. They will lead, develop and collaborate with plans, goals and strategies across all the Artists' businesses and ensure campaigns are at the highest level. Responsibilities will include creating the DSP and Digital vision within the company. Locate revenue generating opportunities, manage partner relationships, strategize and execute promotional campaigns, design and implement creative marketing plans, securing digital merchandisingplaylisting, facilitate requests between artistspartnersmanagers and overseeing artist's programs and platforms.Key Responsibilities:Highly experienced individual with strong DSP and Social Media Platform relationshipsBuild new long term relationships and unique partnershipsContent Marketing: Develop and execute digital marketing, salescommerce and content distribution strategies, and tour promotions for client; prepare pitches to key digital, mobile, and online promotional partners to secure retailsocial campaigns and marketing opportunities for releases supported by various departmentsPartner Management: Support and manage relationships with key digital partner accounts; liaise with labeldistribution teams, artist management and partnersSite and Social Development Management: Support and manage new initiatives.Creative Marketing and Revenue Development: Drive artist awareness and audience growth through creative strategies, including influencer campaigns, exclusive content promotions, and editorial placements. Launch marketing programs, contests, and direct-to-consumer (D2C) initiatives to increase fan engagement and generate revenue streams.Reporting and Analysis:Responsible for tracking and utilizing reporting and analysis provided by the data departmentQualifications:Bachelor's degree in a related field preferred8-10 years experience managing the use of andor relationships with digital distribution and social platformsExperience leading and managing a dynamic team across different marketstime zonesExtensive knowledge of and passion for the music and digital marketAn in-depth understanding of social media platforms, industry trends, new technologies and digital music servicesStrong sense of the tone and voice of the ArtistThe highest attention to detailTrack record building and maintaining strong business relationshipsStrong oralwritten communication skillsThe drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexibleExperience running reports and exporting data from Google Analytics, email service providers, CRM and other audiovideosocial platformsExperience working with management systemsKnowledge using basic audio, photo and video editing programsApplicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT OPPORTUNITYRoc Nation strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Roc Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.Note - Roc Nation benefits and policies differ from Live NationThe expected compensation for this position is:$160,000.00 USD - $200,000.00 USD** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Created: 2025-02-21