Biddable Account Manager, Programmatic

ROLE OVERVIEWA genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way. We're rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We're passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.Find out more about Croud NY here!We are looking for an intelligent, ambitious, creative thinker and rising Programmatic Account Manager, who is passionate about delivering for clients and developing the skills of their team and themselves in the programmatic ecosystem.This Account Manager will support the team by planning, launching, and measuring display, video, connected TV, audio, and rich media campaigns from start to finish across Display & Video 360, Campaign Manager, and a variety of additional platforms.ROLE OVERVIEWThe successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.You will be responsible for the effective implementation of client account development plans (ADPs) in order to achieve client's annual business objectives and targets.The role will be dedicated to driving display performance through the day-to-day management and effective implementation of client's display strategy. Primarily through DV360, but including opportunities with other tech partners.The role will drive and implement the recommendations of the Programmatic Director, and will play a vital part in defining and supporting Programmatic best practice through working closely with the Croudie network (community).RESPONSIBILITIESThe Programmatic Manager will report directly to a Senior Programmatic Account Manager and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish. Responsibilities will include, but are not limited to:Account Management & StrategyDelivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel teamOverseeing project planning and budget management for accounts you manageLearning about client businesses, industries, and their marketing plans to provide the best possible strategic guidance on digital mediaAligning your media strategies with client business and marketing goalsUnderstanding what performance is for clients, create performance forecasts and proactively run client planning sessionsEnsuring client accounts follow Programmatic and Display best practice and that hygiene factors are monitored and managed accordinglyStaying informed on the latest developments in the space and ensure clients are staying up-to-datePlaying active role in defining Display best practice and scalable processesAssuming responsibility for day-to-day client budget managementAdvocating the client's Programmatic strategy and support members of the team where requiredProviding campaign reporting and measurement of the effectiveness of campaignsEnsuring client's reports are delivered on-time and accuratelyCompleting any ad hoc reports or duties as required by the business' needsOperational DevelopmentWorking with cross-functional teams to maintain a best-in-class product offering across our paid search and social managementLeading the development of best practices and processes; build institutional knowledge of key functionsBuilding relationships with Croud global teams, understand best practices, process and ways of working - implement in the US to better our propositionUtilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and othersStaying up to date with new market tools and programmatic opportunities, which would support client strategy or Croud's product offering, and share to the wider teamDelivering progress reports to Senior Account Managers and Account DirectorsOwning the workflow management with the Croudie Network within Croud Control (CC)Quality checking work that has been completed by the Croudie Network and provide constructive feedbackClient Relationship ManagementEstablishing outstanding client service and communicationsServing as first level of issue escalation for clients in managed channelsDelivering exceptional and timely project management, communicated with the clientDeveloping case studies in the form of Test and Learn pieces on a regular basis.New BusinessSupporting business development by contributing to pitches and cross-selling Croud products to existing clientsPERSON SPECIFICATIONDegree level education or relevant equivalent experienceDemonstrable experience in Programmatic MarketingExcellent communication, organization, and presentation skillsA mathematical and analytical mindAbility to manipulate large amounts of dataHighly organized and an ability to multitaskImpeccable attention to detailExcellent Microsoft Office and Google G-Suite skillsProven track record of working to deadlinesProven time management skillsClear passion for digital marketing and programmatic displayCOMPANY BENEFITSEvery employee is eligible for the benefits listed on our careers site which include: •20 days vacation a year with 12 public holidays observed•Early finish throughout the summer months•Enhanced paid parental leave•Healthy in-office meals and snacks•401(k) Savings Plan•Sales commission with pitch opportunities•Annual performance bonus•Pre-tax commuter benefits•Full paid medical Insurance for employee (including dental and vision)•Dependent contribution to medical, dental and vision coverage•Employer paid life insurance coverage•Monthly wellness membership stipend•Access to health guidance and wellness resources•Free Citi bike membership•Hybrid workspace support - home office setup is provided•Agile working policy•Opportunity to work abroad in Croud's international offices.•Regularly scheduled social events and quarterly team offsitesSalary Range for this position is $80,000 - $90,000 per year (DOE).Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for currentformer employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee'sapplicant's skill set, level of experience, and qualifications.Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. Department Biddable Locations New York Remote status Hybrid

Created: 2025-02-21