Associate Director, Marketing Sciences, blu.

Job DescriptionWho We AreHorizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.What Is blu.Over the last three years we have been building from the ground up a Connected Marketing Platform, blu. The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 10,000+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view. This enables brands to engage customers and prospects across all journeys. Our portfolio of solutions and products are designed to complement a clients' existing tech.Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central, connected, user-friendly platform for insight to audience development and activation.Job SummaryThe Associate Director, Marketing Sciences, is at the center of data, media and brand strategy and acts as a day-to-day contributor on specific client teams focusing on the generation of insights to inform audience strategy for planning and analysis of performance to inform optimizations while campaigns are still inflight. The Associate Director, Marketing Sciences partners directly with the Data Solutions team assigned on each account and is an expert in all the data assets within Horizon's proprietary Connected Marketing Platform called blu. Key responsibilities are working with big data (data extraction & transformation) as well the application of advanced statistics and machine learning techniques. This role will be embedded within the Business Solutions team, assigned to a specific pod of accounts, and directly reports to the SVP, Marketing Sciences, blu.Responsibilities10% Understanding and usage of blu. structured and unstructured dataBasic Advanced Dimensions & metrics (people based, behavioral and media data)Ability to understand and make sense of the relationshipsconnections across datasetsKnowledge of the data dictionaries and Taxonomies of structured data sets30% Generating Insights using Advanced Statistical Techniques & Custom Audience BuildingETL & EDA processesDescriptive & Exploratory Statistics to help us understand audiencetarget consumers.ML Modeling to predict business outcomes"Off the shelf" and Custom Audience creation using atom level dataDatabase(s) queryingWriting scripts for insight generation automationRefinements of propensity and look alike techniques60% OptimizationETL & EDA processesData transformationmining and generation of insights to explain audience performance and inform optimizationData join process between blu audiences, media exposure and conversion events to build feedback loopsAnalysis of audience conversion to KPIsModel creation to estimate contribution of attributes driving conversionValidation of models used during the Audience Building processAssessment of audience duplication and incrementality by channel, partner, or tacticUserlog level data extraction from delivery sources to create new audiences based on exposure to manage frequencyDatabase(s) querying to extract exposure events and create a new audience based on exposure by paid media channel (digital or linear)QualificationsBSBA degree required.3+ years relevant experienceWorking knowledge of Big and basic data mining routines.Expert knowledge of SQLPython R a must.Advanced Statistics a plusKnowledge of GitHub a plus.Machine Learning experience a plus.Solid understanding of data technology integrations across data sources and ecosystems, and troubleshoot.Experience working with digital analytics and audience insights reporting (Campaign Manager GA AdobeGA360) - a plus.Ability to work in a fast paced, multiple project environment on an independent basis and with minimal supervision.A team player who can work collaboratively within the group and across business unitsfunctions.Excellent organizational, communication and interpersonal skills.The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employerPosition range: $125,000.00 - $165,000.00A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensurecertifications, and equity. As an organization, we take an aptitude and competency-based hiring approach and offer a competitive total rewards package to our employees.#LI-KG1#LI-HYBRID#HMHorizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range$125,000.00 - $165,000.00A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensurecertifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Created: 2025-02-20