Market Research Analyst

Lamar's Corporate Office is now hiring a Market Research Analyst to produce and analyze sales reports and analytics materials using collected sales system, research and media ratings data as well as ensure high-quality data-driven sales content and sales system solutions.This is an exciting opportunity to join Sales Operations as part of the research team, supporting sellers in working with Geopath ratings, data-based proposals, sales materials, attribution studies and more! This seat will expose you to all aspects of the Sales Operations team, including research, software development, testing, troubleshooting and training. Why Lamar? Lamar Advertising has been named as a Best Company to Work For in U.S. News & World Reports annual ranking. Check out these videos to learn more about Lamar: About UsOur RelationshipsGiving Back ProgramWhat you can expect from us:A Monday-Friday, 8:00 am - 5:00 pm in-office scheduleAn annual salary of $50,000 - $60,000 yearOngoing professional development and internal leadership programs to maximize your career potentialMultiple medical plan options and health savings accountHospital, Accident, and Critical Illness coverageShort and long-term disability and paid parental leaveDental and vision insurance120 hours of paid time off (PTO) that increases with tenure401K plan with company contributions for participation Employee stock purchase planWellness program incentives such as medical plan premium holidays and HSA contributionsWhat we are looking for in YOU:English fluency required.Must be able to type, use word processing software wand have strong database and spreadsheet software ability.Must have familiarity with most types of modern office equipment including copiers, computers, phones and fax machines.Knowledge of online services and the Internet is a plus.Strong math and analysis skills.Must be able to simply communicate complex ideas verbally and in writing.Education and experience:Required:High School Education or equivalentBachelors degree in Business, Sales, Data Analytics, Marketing, or a related fieldMinimum of one year experience in Salesforce or equivalent enterprise CRMPreferred:Experience working in a CPQ platformOne or more year of experience in sales research or sales system support for a large company with multiple concurrent projectsMinimum one year experience working in Salesforce (or another CRM), content management, data systems or sales enablementPlease note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. Candidates with a disability in need of an accommodation to fulfill our application requirements should email .A day in the life:Create research-based sales reports including: market demographics, industry and consumer profiles, and custom research products using industry research subscriptions.Collect and analyze sales figures such as sales performance, sales activity, sales material usage and rates.Become familiar with and interpret data from CRM, Sales Enablement Platform, sales packaging, quoting and customer account databases to inform team efforts and project decisions.Assemble research and data for vertical sales efforts and corporate initiatives, track resulting revenue generated.Assist Technical Training team in reporting user analytics, documenting new features for testing and rollout, and troubleshooting reported issues. Assist team leads with project organization, documenting prioritization and status updates.Maintain organization and accuracy of all published sales materials and ensure optimal user experience in Sales Enablement Platform with routine audits and monitoring.Collaborate in user support inboxes to manage report requests and support tickets. Provide quality control over the data and format quality used in sales content and reporting supported by Sales Operations.Track usage of sales content and identify generated revenue attributed to them.Collaborate with Marketing, Local Sales and National Sales on the usage needs of measurement metrics and sales reports..Audit out of home measurement data and inventory information used in sales content and analytics supported by the Sales Operations team.Report and visualize inventory information for new inventory, organizational transfers and conversions.Assist in supporting and validating software integrations or enhancements that impact the data services and reporting capabilities of Sales Operations team.Physical Demands and Work Environment The primary work environment is an office.The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.Nights spent traveling, away from home, are less than 10%.Who we are:Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.We provide ad space through:BillboardsInterstate logosHandpainted muralsTransportation and airportsThe largest network of digital billboards in the United StatesWe live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.Lamar is an EOEAA: MinoritiesFemalesDisabledProtected Veterans or any other State or Federally protected characteristicSMS Consent: By submitting this application, you are consenting to receive hiring-related text messages such as notifications for interviews or pre-hire assessment scheduling.Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!California Resident Disclaimer: California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.#CorpIDEqual Opportunity EmployerProtected VeteransIndividuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

Created: 2025-02-20