Manager, Audience Development (Distribution)

Job Summary:Title: Manager, Audience Development (Distribution)Location: New York, NY (Full-Time, On-Site)Reports to: President, Roc Nation DistributionThe Role:Roc Nation is seeking an Audience Development Manager to grow and retain fan bases for our diverse roster of artists and owned and operated properties. In this role, you will create and execute data-driven campaigns that expand audience reach, drive engagement, and build fan loyalty. Collaborating closely with marketing and creative teams, you'll craft strategies that enhance artists' digital presence and maximize impact across streaming and social platforms. The ideal candidate has a passion for music, digital media and a strong grasp of audience insights and growth strategies.Key Responsibilities:Develop and execute high-impact digital marketing campaigns that focus on growing and engaging fan bases, targeting key metrics like monthly listeners, subscribers, and international reachLeverage data insights to create personalized experiences and retention-focused initiatives, targeting key metrics such as repeat listeners, audience interactions, and subscriber growthPartner closely with teams across creative, marketing and digital to align on campaign strategies, messaging, and promotional assetsImplement strategies for loyalty programs, exclusive content, and direct-to-fan experiences that deepen fan relationships and encourage long-term engagementUse social media, emailsms marketing, and influencer partnerships to nurture fan communities, fostering a sense of exclusivity and connection with artistsCollaborate with influencers and content creators, leveraging their platforms to expand reach, connect with micro-communities, and enhance streaming performanceDevelop post-launch campaigns and follow-ups that continue to drive engagement after an initial release, keeping fans invested in the artist's journeyWork with the artist teams to develop newsletter & CRM strategiesBuild and maintain relationships with audiences through community management, direct interaction, and personalized outreach that fosters a sense of connection and communityReport on retention-focused campaign results, sharing insights with stakeholders and proposing improvements to continuously enhance audience loyalty programsQualifications:Bachelor's degree in Marketing, Communications, Digital Media, or a related field4+ years of experience in audience development, digital marketing, or social media strategy, ideally within the music or entertainment industriesProven success in growing and retaining digital audiences, with a strong understanding of social media, content marketing, and email engagement strategiesProficiency in digital marketing tools and analytics platformsStrong analytical skills, with the ability to interpret data and adjust strategies based on performance insightsPassion for music and a strong understanding of fan communities and digital trends in the music industryExperience with CRM platforms, fan segmentation, and loyalty programs is a plusStrong attention to detail, excellent organizational skills, and the ability to handle multiple projects in a fast-paced environmentExcellent communication and project management skills; ability to execute under pressure, highly organized, and proactiveA team player with a proactive attitude and a willingness to learnCOVID-19 vaccination series and booster shot are a mandatory requirement for this position.Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT OPPORTUNITYRoc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-OnSiteNote - Roc Nation benefits and policies differ from Live NationThe expected compensation for this position is:$64,000.00 USD - $80,000.00 USD** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Created: 2025-02-18