Senior Manager - Brand Marketing

Who we AreOncourse Home Solutions (OHS) is a people-centric, $450M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.7+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported. As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with watergaselectric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the watergaselectric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don't have to.As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination andor harassment. Position SummaryWe are seeking a Senior Manager, Brand Marketing to support the development and execution of Oncourse Home Solutions' brand strategy across key stakeholders, including customers, partners, employees, and service providers. Reporting to the Head of Brand Marketing, this individual contributor role will play a pivotal part in bringing our brand to life through strategic marketing initiatives, brand reputation management, and the execution of key brand-building efforts. The Senior Manager, Brand Marketing will collaborate closely with internal teams and external agency partners to ensure brand consistency across all channels, enhance brand perception, and support go-to-market strategies. This individual will also help develop marketing materials, manage brand-related communications, and oversee brand marketing activations across digital and offline touchpoints. This position requires a balance of strategic thinking and hands-on execution, with the ability to drive initiatives forward while ensuring alignment with overall business goals. This role is based in Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience. Responsibilities include but are not limited to:Brand Strategy & Activation Support the Head of Brand Marketing in defining and implementing the Oncourse brand strategy across customer, partner, employee, and service provider audiences. Ensure brand positioning and messaging are consistently applied across all marketing channels. Activate the brand at key touchpoints within the customer journey, including enrollment, account management, and claims. Contribute to the development of brand guidelines for the Oncourse portfolio, including American Water Resources and Oncourse Home Solutions. Collaborate with marketing, product, and customer experience teams to ensure the brand promise is reflected across all touchpoints. Brand Reputation & Public Relations Support efforts to enhance Oncourse's reputation by managing presence on review platforms like Google, Trustpilot, and Yelp, working to improve ratings and customer sentiment. Assist in coordinating crisis communications and brand reputation initiatives in partnership with the Crisis Management Team (OCRT) and external PR firms. Partner with PR agencies to support media outreach and thought leadership efforts that elevate brand visibility. Marketing Execution & Creative Development Work with external creative agencies to develop compelling brand assets, ensuring alignment with brand strategy. Support the creation of B2B and B2B2C marketing materials, including partner collateral, customer testimonials, and co-branded assets. Ensure brand messaging and creative execution align with Oncourse's marketing strategy and business objectives. Assist in managing the brand marketing budget and tracking ROI on brand investments. Cross-Functional Collaboration & Digital Engagement Collaborate with HR and social media marketing to strengthen Oncourse's LinkedIn presence and employer brand. Work with internal teams to ensure consistency in internal communications and executive brand-building efforts. Support customer segmentation and persona initiatives to refine brand messaging and improve marketing effectiveness. We're Excited If This Is YouExperience and Qualifications of the Role 6+ years of experience in brand marketing, with a strong track record of executing brand strategies across B2B2C or subscription-based businesses. Strong understanding of brand management principles, customer segmentation, and performance-driven marketing. Experience working with PR and creative agencies to drive brand awareness and reputation. Ability to balance strategic thinking with hands-on execution, managing multiple projects and priorities. Strong analytical and communication skills, with the ability to translate brand strategies into measurable outcomes. Experience in membership, insurance, or home services marketing is a plus. Prior experience in B2B2C marketing and partner collaboration is highly desirable. Computer Skills Needed to Perform the Job Proficiency in Microsoft and Google Suites, marketing analytics tools, and creative platforms including Figma.Education Bachelor's degree or equivalent work experience required. Certificates, Licenses, RegistrationsNAWe offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $115,000 - $165,000 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target. Our benefits include, but are not limited to, healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.Join our SUPER Team and Enjoy Amazing Benefits!Competitive Compensation: We value your hard work and are proud of our competitive pay for performance prehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan.Defined Contribution Arrangement: 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars. Generous Paid Time Off: Take the time you need to recharge and relax.Education Assistance Program: Invest in your growth and development with our support.FSAHSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses.Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being.Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and petenciesDirecting Others - Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator. Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Action Orientated - Enjoys working hard; is action oriented and full of energy for the things that heshe sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others. Organizational Agility - Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations. No external recruiter or agency callscommunication will be accepted. Qualified candidates should apply online.

Created: 2025-02-18