Product Marketing Manager

We're hiring a Product Marketing Manager at Gitpod. Reporting to our Head of Product Marketing, this person will focus on enabling the GTM team, as well as doubling-down on narratives and content that resonate with Gitpod's buyer persona. They will be equally as passionate about storytelling as they are about enabling the people around them to succeed. Who we areFive years ago, we set out to create a world where every software engineer is instantly ready-to-code. With over 1.5 million users, we are now the leading platform for standardized and automated development environments. In 2024, we quadrupled enterprise revenue, signed several seven-figure contracts with F500 companies, launched our AI-first product architecture and, most importantly, discovered our authentic rhythm. In 2025, we amp up our ambition.We're a talent-dense group of people who transform how software is created, working to empower every company, every team, and every individual to succeed in a software-first world.We care deeply, and for many of us, building Gitpod is our life's work.This is the best time to join the company. We've found product-market-fit and are scaling with high intensity towards repeatable go-to-market fit. Our operating principles are an honest representation of how we build relationships and make decisions. We choose colleagues carefully based on merit and their authentic alignment with those principles. If this excites you, we would love for you to apply.Role responsibilitiesEveryone that joins Gitpod is responsible for enhancing it. We hold our operating principles as the standard that we drive towards. Joining Gitpod means you have ownership around forming our culture by living out these principles.GTM Story: Develop Gitpod's GTM story in partnership with Head of Product MarketingArticulate Gitpod's value proposition: Own 'the pitch' that articulates Gitpod's value proposition and differentiation, executed across inbound and outbound sales channelsEnablement: Own enablement for the GTM organization, creating and maintaining GTM narratives and materials that drive closed won deals and optimise conversion at ever step of the funnelRaise the bar: Collaborate closely with the sales team to gather feedback, iterate on materials, and raise the bar on team performanceContent strategy: Contribute to a content strategy focused on our buyer's journeyCross-functional collaboration: Partner with Growth to optimise content delivery and impact and work with our Alliance lead to support on creating assets that help enable our partner ecosystemAt the end of your first 30 days, you will have:Gained deep understanding of Gitpod's current positioning and GTM narrative through stakeholder interviews and market researchListened to at least 30 calls to understand how the sales team is currently pitching GitpodCreated an initial assessment of current sales enablement materials and identified key areas for improvementBuilt strong relationships with key stakeholders in Sales, Product, and Alliance teamsDeveloped a 60-90 day plan for optimizing sales materials and content strategyCreated first draft of refreshed sales narrative based on initial learningsMapped current content against buyer journey to identify gaps and opportunitiesAbout youYou work in alignment with our operating principles. Our operating principles unite everybody at Gitpod to make grounded, high-quality decisions in uncharted territory. We hold them high, evolve them as we evolve, and integrate them into everything we do. We expect everyone at Gitpod to actively use the principles as the playbook for how they make decisions and build relationships.You're a strategic storyteller. As a kid, you sold out at your lemonade stand. You weren't just selling cold drinks, you were selling core memories of summer nostalgia. You know how to position a narrative to convince someone to do something. You don't just sell the facts - you sell the feeling.You're a detective. You collect data because you're curious. You're open minded and gather input from all angles to form a comprehensive perspective. You're in the weeds about why things happen. You have the ability to spot patterns and turn raw information into actionable insights. And you may, in fact, play escape room board games for fun on the weekends.You're a sales champion. You understand that great enablement comes from deep empathy with the sales experience. You have an innate ability to earn trust, build relationships, and influence. When sales teams work with you, they get a partner who enables them to reach their targets, propelling the entire company towards its goals.Additionally, we're looking for someone with most of the following:Explicit product marketing experienceExperience working in developer toolsEvidence of building out sales enablement programsHas worked deeply on technical toolsPrevious direct experience in sales or customer successQuantifiable improvements in sales metrics (win rates, deal velocity, etc.)Great writing skills shown through real-life content examplesExperience working with channelalliance partnersWe use these tools and expect you to have familiarity with most of them:FigmaPitchGongBenefitsRemote-first, flexible work dayFlexible paid time off including holidays that are most meaningful to youParental leave for all parentsEmployee-friendly equity terms (extended exercise)Health insurance (country-specific)Retirement (country-specific)Wellness allowancePremium work-from-home equipmentRegular company off-sitesInterview processWe are remote-first and so is our hiring process. Contingent on schedules, we aim to complete the entire process in about 2 weeks. We are conscious of your time and are committed to being as efficient as possible.We'll kick the process off with an intro call to see if there is mutual interest in moving forward.Next, you'll complete a series of interviews designed to thoroughly evaluate our mutual compatibility.Hiring managerHead of peoplePeer chatProject and panel presentationCEOReferences and background check - Before moving to an offer, we'll set up video calls with 3 direct managers andor senior leaders that can speak to your performance. Additionally, we will run a full background check (location dependent)Gitpod provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Created: 2025-02-18