Associate Director, Paid Social

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to ROLEThe Associate Director, Paid Socialis a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems.You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta's business units.Responsibilities:Build and manage paid social campaigns in alignment with media plansAct as the primary contact and media expert for clients representing your assigned accountsMake swift optimizations to ensure optimal pacing and performanceProvide clients with actionable insights and recommendations based on campaign goals and best practicesLeverage Zeta's Data Cloud to identify and target additional audiences for scaleRequirements:4+ year of hands-on experience with Facebook Ads ManagerExperience with TikTok, Snapchat, and YouTube is a plus, but not requiredDeep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bidbudget managementStrong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.Strong quantitative skills with meticulous attention to detailBABS degree, including quantitative coursework (exceptions will be made for experienced candidates)BENEFITS & PERKSUnlimited PTOExcellent medical, dental, and vision coverageEmployee Equity and Stock Purchase PlanEmployee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!SALARY RANGEThe salary range for this role is $90,000.00 - $110,000.00, depending on location and experience.PEOPLE & CULTURE AT ZETAZeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: IN THE NEWS!

Created: 2025-02-18