Key Accounts Manager

Collaborate with KAM team on retailer business development Partner with retailer partners to proactively brainstorm and develop 360-degree retailer programs to promote sell-through of new launches and core categories; continuous partnership across internal and external cross-functional teamsLiaise directly with account partners and trade marketing team to execute all day-to-day marketing activities related to in store and online businessesDevelop and manage the customer partnership through strong relationship and communication, status and strategy meetings as needed, administrative task completion as required by the account, identification of business opportunities through long term strategic planning and continuous feedback and results reporting back to teams, manage meeting follow ups thru to completionOversee execution and manage deadlines and due dates of retailer assets, promotions, merchandising, and promotional calendar for timely delivery to key accountsRepresent and advocate retailer needs with internal cross-functional partners in marketing, social media, planning, product development and educationDrive sell-in of new launches, track timing of stock and analyze business performance by account on a weekly basis proposing recommendations to drive retail salesManage seasonal retail product assortments and updates for core, limited life and digital. Manage assortment file and tracker.Manage retailer merchandising updates, timelines and deadlines. Analyze sales for merchandising changesupdate recommendations, partner with merchandising on seasonal updates and manage merch reference file. Communicate changes for internalexternal assortment updates.Manage execution of digital marketing programs with retailer and track ROIManage and maintain internal seasonal side by side trackers and calendars for activations, promotions, exposures in store and onlineMeasuremanage ROI for instoreonline marketing opportunitiesManages promotional post-analysis by promotionaccount for success rate, sell-insell-through and key learningsMonitor coop and returnMD spend budget Management of all retailer photo comps, images and provide internal calendar for timely delivery to retailerPartner with planning, marketing and operations team on product forecasting and allocationAnalyze and communicate door level inventory with retailer planner to resolve out of stock issuesProvide WTDMTDYTD business analysis for each account; build sales reports (new launch trackers, mix of business, store and online specific) and analyze for business opportunitiesComplete detailed reporting for senior management teamDevelop and perform competitive research and administrative tasks as needed Collaborate with cross functional teams for seasonal updates, events, promotions, retailer meetingsPrepare and manage all retailer market and planning meetings with EDManage 1 direct reports, defining work goals and personal development plan as well as providing ongoing feedbackRequirements4-6 years of experience in salesmarketing role with a cosmetics brand, color experience preferredBABS required or equivalent related work experienceIn-depth knowledge of beauty industry and understanding of the open sell environment (knowledge of Sephora, Ulta is highly desirable)Proficiency with forecasting, inventory management, sales analysis, budget management, merchandising, digital marketing and marketing activation Strong relationship building and management skills, and strong negotiation skills Strong collaborator who can work effectively with key internal and external cross-functional partnersStrong demonstrated analytical skills and project management skillsStrong oral and written communication skillsStrong attention to detail, ability to manage multiple projectsAbility to multi-task, manage high volume of deadlines Self-motivated, self-directed, passionate, positive, can-do attitudeHighly motivated with the ability to thrive and multi-task in a fast-paced and demanding environment, passionate about cosmeticsTravel required 25-30%

Created: 2025-02-18