Universal Music Group 2025 Summer Internship Program: ...

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.Program Eligibility:Currently enrolled at an accredited two or four-year collegeuniversity in the United States, pursing an undergraduate, graduate andor law degree Graduating between Spring 2025 - Fall 2027 Have access to housing and transportation within the designated city (We do not offer housing accommodations)Legally authorized to work in the United States and will not require sponsorship for employment visa status, now or in the future (e.g., H1-B, OPT, etc.)Commit to 20 - 40 hours per week (based on individual business area) Note: There are multiple job descriptions listed below. Please read carefully. Applications will be reviewed early Spring 2025.A&R (CA, FL, NY, TN):How You'll CREATE:Scout and identify potential new talent through various sources (social media, industry networks, listening to demos etc.)Provide administrative support in organizing and scheduling meetings, studio sessions, and artist showcases.Conduct research on industry trends, emerging artists, and market dataCollaborate with other departments, such as marketing, publicity, and creative services, to coordinate artist releases and promotional activities.Contribute to the creation of artist biographies, press releases, and other promotional materials for artists.Draft meeting agendas, taking notes, and following up on action items from A&R meetings.Assist in the organization and maintenance of artist files, contracts, and other important documents.Create one-sheets for pitching materialsAttend showsconcerts as neededGrammy submissions workLyric transcriptionIdeal candidates will have:Have a strong interest in music researchAudio editing a plusSkilled in social media platforms and DSPsMust have a good understanding of current music trendsAlt Lab Marketing (NY):How You'll CREATE:Develop and maintain one sheets for artists, highlighting key statistics and achievementsTrack and analyze artist social media growth and engagement metricsAcquire an in-depth understanding of the Alternative Lab artist roster to inform strategic initiativesParticipate in pitching for artist events and activations to enhance visibility and engagementJoin weekly calls to collaborate on brainstorming sessions for single and album releasesAttend regular meetings with cross-departmental teams to gain insights into label operations and best practicesAssist in organizing and executing in-person events and activations to promote artists effectivelyManage product distribution for indie record store events, ensuring a seamless experienceSupport asset creation for promotional materials and marketing campaignsLog weekly updates for the active artist roster, maintaining clear communication and tracking progressIdeal candidates will have:Entry-level knowledge of artist marketing campaigns, with a foundational understanding of strategies to promote music and engage audiencesProficient in Adobe Creative Suite, with experience in video editing (preferred)Artist Development (NY)How You'll CREATE:Artist development involved building audiences through in-person activations, whether on tour, at shows, events in market, or album release initiatives.Research artists, trends, activations they see working for other artists, and locations in other cities, etc.Ideate for future initiatives including team brainstorms.Problem solve for onsite logistics.Possibly help onsite at shows and activations in the market.Ideal candidates will have:Foundational photoshop skills a plusAudience Growth (CA, FL)How You'll CREATE:Social Media Support: Assist in creating, scheduling, and analyzing social media content across platforms like Instagram, TikTok, and YouTube. You'll also monitor trends and help identify engagement opportunities. Content Planning: Work closely with the team on content calendars, helping to brainstorm ideas, gather assets, and organize release schedules to maximize engagement for key campaigns. Paid Media Campaigns: Support the setup and monitoring of paid media initiatives, learning how to optimize ads and report on key performance fluencer Research: Help identify influencers that align with our artists' audiences, assist with outreach, and track campaign impact.Audience Insights and CRM: Assist with audience data analysis and CRM initiatives, such as preparing fan newsletters or direct-to-fan campaigns that deepen audienceIdeal candidates will have:Social Media Savvy: Strong understanding of social media platforms (Instagram, TikTok, YouTube) with an eye for trends and emerging content styles that resonate with music fans.Content Creation: Skills in writing, basic graphic design, or video editing would be beneficial for supporting content creation. Creativity and attention to detail are key.Analytical Mindset: Comfort with data analysis and tools like Excel or social media analytics. The ability to interpret insights and identify patterns will help in reporting and campaign optimization.Brand Partnerships (CA)How You'll CREATE:Help Brands team by identifying new brand leads, brokering introductory meetings, preparing pitch decks, and assisting with follow ups.Ideal candidates will have:Social media savvyVery strong familiarity with AI and how to optimize it for daily useAdobe software skillsetCommercial Strategy (CA)How You'll CREATE:The Commercial Strategy team is charged with caretaking our artists' vision and music out in the world with streaming partners. We are storytellers, salespeople, and data analysts. We are on a constant on a mission to achieve maximum success for our artists through creative marketing ideas and data-informed strategy. Creative partnership campaign strategyMarket and data analysis + reportingData-based research project Streaming analysisPlaylist analysisMarket researchIdeal candidates will have:Working knowledge of Canva other presentation formatsCreative (CA, NY, TN)How You'll CREATE:The creative team works across the majority of our label's roster handling creative direction, art direction, graphic design, packaging, photography, photoshoot production, editing, animation, motion graphics, etc.Assist the department in the creation and delivery of creative assets, including music videos, lyric videos, cutdowns, photos, artwork, logosfonts, marketingpromosocial materials, etc.Tasks may include content creation and delivery, shoot prep, attend shoots, perform content research on current trends, paperwork administration, organize and catalogue elements, mail packages, and perform various administrative duties related to content production.Motion graphicsCreative brainstormingGraphic designCutdowns & video edits Support the production of music video, photoshoot, and art productionsHelp source new creative talent and maintain relationships with directors, photographers, production companies, directors' representation, designers, illustrators, stylists, hair & make-up artists and agentsCreate mood boards, graphics and other assets needed for artist projects - Creative ResearchPitch deck creationAugmented RealityAsset creationIdeal candidates will have:Working knowledge of Adobe Creative SuiteWorking knowledge of any preferred video editing softwareGraphic design experience (Video animation is a plus)Fluent in social media creative (ideation, editing, etc.)Passion for the music video, photo, and creative space in the music industryCreative Strategy (CreativeDigital) (NY)How You'll CREATE:Creative Strategy department is comprised of digital marketing and creative content building.Creative BriefsVideo EditingPhotographyDigital StrategyCreative AdminMarketing StrategySocial Media ManagementDigital StrategyContent CreationDigital AdminIdeal candidates will have:Adobe Suite (Photoshop, Illustrator, etc.), Video EditingSTRONG INTEREST IN MUSIC + POP CULTUREUnderstanding of social media analyticsdata collectionDigital Marketing (CA, NY, TN)How You'll CREATE:Work closely with artists, managers, and key label executives to build trusting relationships and showcase your proactive and powerful digital marketing ideas.Collaborate with social partners (TikTok, Instagram, Discord, Facebook, Snapchat, YouTube, etc.) to implement exciting new online content that grows audience and drives engagement for our artists and their musicmusic-related products.Provide ideas for website, and media promotions to maximize artist visibility online.Help to develop creative assets (images, video edits, animations, GIFs, fluencer research, database building, stat pulling & moreBrainstorm artist trends for TikTok, Instagram Reels, and YouTube ShortsOutline social posts across all platforms for required artistsBuild decks for key projectsBuild and update reporting systems across teamIdeal candidates will have:Proficiency in CanvaWorking knowledge of Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator)Experience with social media management or content ideation Working knowledge of all social media platformsInterest in fandom culture and online fan communities.Content editing a plusGlobal Marketing Strategy (NY)How You'll CREATE:The Global Marketing team works on strategic artist planning, development, and promotion on a global scale. Our team works hand-in-hand with partners around the world translating artist brands and strategies both literally and figuratively. The team is responsible for maximizing impact on revenue, audience, and culture.Playlist reportingChart reportingOrganizing gridsPulling together data from digital streaming platforms for weekly meetingRegular meeting prep, coordination, and notesWork closely with other administrative assistants Maintain a strong working knowledge of employees, and important external contactsAdditional duties as assignedIdeal candidates will have:Data analytics background is a plus Contribute to brainstorming sessions - marketing activations, content and influencer campaignsA strong understanding of short-form video platforms such as TikTok, Instagram Reels, and YouTube ShortsHip-Hop Lab Marketing (NY)How You'll CREATE:The Hip -Hop lab focuses on promoting artists and their music in ways that resonate with the genre's culture, style, and audience. The team blends creativity, digital savvy, and cultural insight to connect with fans and drive engagement.Participating in brainstormAssisting with different artist eventsPulling data for asset and highlight emailsSupport of product managers in the execution of marketing plans and strategyCreate and update all one-sheets, timelines, quote sheets, and any other project-related documentsCollect and organize all artist assets (photos, artwork, logos, music, bio, etc.)Assist in scheduling meetings and providing agendas along with other support as requiredInternational Marketing (CA)How You'll CREATE:The International marketing team works with local UMG affiliates to amplify marketing strategy ex-US. The team is responsible for maximizing impact on revenue, audience, and culture.Working in consult with global marketing leads to build out our internal database, workflows, and systems for speedily identifying localized pop-culture conversation topics and trends; then ideating authentic means for us to embed CMG artists within said conversation to acquire new audiences. Work alongside our CRM team to maximize our ex-US CRM initiatives with intent focus on audience acquisition, conversion and growing e-Commerce revenue. Building out our ex-US fan-page and pop-culture narrative seeding strategy.Budget trackingData analysisOrganization of marketing plans across marketsWorking in consult with global marketing leads to build out our internal database, workflows and systems for speedily identifying localized pop-culture conversation topics and trends; then ideating authentic means for us to embed CMG artists within said conversation to acquire new audiences. Work alongside our CRM team to maximize our ex-US CRM initiatives with intent focus on audience acquisition, conversion and growing e-Commerce revenue. Building out our ex-US fan-page and pop-culture narrative seeding strategy.Ideal candidates will have:Creative imaginative thinking and open minded to unconventional ideas International & uDiscover Music (CA)How You'll CREATE:The International department supports UMG's catalog business outside the US, as well as outside other rep-owners home markets. It also runs uDiscover Music (UMG's consumer-facing music magazine and brand that focuses on catalog.Support Track Moments and Resurgent marketing campaigns Internationally.Assist with communication with local markets, providing local assets and information to support local activity.Assist with creator campaigns, including allocating advertising credits to markets.Support uDiscover Music initiatives - manage and grow socials channels including shortform videos.Help with editorial content, social content and other aspects.Ideal candidates will have:Broad understanding of current social media channels, particularly short form video.Passion and interest for a variety of music, across genres and decades.Ability to quickly understand, learn and utilize various digital tools and systems.Skills in creating digital media in Photoshop or other multimedia tools would be a bonus, but not critical to the role.Label Catalog (NY)How You'll CREATE:Responsible for product creation and marketing of new recordings by Verve catalog artists, physical reissues, and all other catalog initiatives within Verve Label Group.Assist with the coordination of physical reissue series including Verve By Request, Acoustic Sounds and Verve Record Club.Help curate and coordinate the delivery of new streaming-audio catalog releases, including themed albums and playlists.Oversee a semester-long project focused on researching and populating a comprehensive database of key milestones, including artist and album anniversaries, birthdays, centennials and cultural momentsAssist with the social media calendars for key catalog artists including Ella Fitzgerald and Louis Armstrong in addition to generating catalog-specific content for Verve Records and Impulse Records socials.Handle administrative tasks associated with physical library of albumsIdeal candidates will have:A deep appreciation for jazz music and familiarity with Verve's catalog and key catalog artists.Strong writing and proofreading skills, particularly for social media and marketing copy.Working knowledge of Adobe Creative Suite for light design work were needed.Marketing (CA, FL, NY, TN)How You'll CREATE:One sheet creation + updateConsumption reportsMarket researchDistribution of promotional goods to fansinfluencerspartnersMarketing deck creationSupport the marketing team with any other dutiesresponsibilities as assignedDevelop social snapshotsHelp coordinate efforts across the team to keep us abreast of trends and creative opportunities we may be able to leverage to achieve our various goalsOrganize assets: cataloging, labeling, distributingAttend and participate in staff and artist meetingsIdeal candidates will have:Experience working in the Adobe Creative Suite (Photoshop, InDesign, and Premiere or Final Cut) in addition to mobile editing software for videos and static visualsCreative copywriting and editing for typos, grammarAnalytical - ability to look at data sets and discern conclusionsinform strategyFamiliar or willingness to dive into storytelling trends across socials (IG, TikTok, etc.)Working knowledge of CanvaMarketing (CA)How You'll CREATE:Attend and participate in staff and artist meetingsConduct high level audits on artists CRM activity and performance on the Virgin Music roster, as well as those of competitors to gain insights into specific artists and genres by:Using demographic data like location, gender, and languageUsing data on how fans engage with contentUsing data on the type of media fans consumeTraining in data analysis from platforms including: Linkfire, Shopify, Laylo, Community, Mira, Dot Digital (email platform) and more.Identifying CRM data capture points and best practices. Develop strategies to increase fan engagement, retention, and lifetime value including:Using predictive models to identify products to offer customersMaking more informed investments in products and servicesTargeting customers with the right messagingAnalyzing data to identify top-performing content and messagingIdentifying KPIs and best practices by platform, genre and artist development stage.Collating data and findings into recommendations and best practicesplaybooks which can both reinforce the value of existing strategies as well as share new ones that have yet to be adopted.Creating and optimizing CRM campaigns: implementing and testing learnings IRL with a number of artists, then sharing a detailed analysis on the results of your efforts Using marketing automation tools to develop contentFrom concept through post campaign analysis - leverage marketing automation tools to develop transactional, promotional, and evergreen content strategies in order to optimize the fan lifecycle.Ideal candidates will have:Interest in music, artists and audience development with an emphasis on digital marketing and data analysis. Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and build testing plans based on dataInterest in managing consumer facing email and mobile programs required, including setting up and using emailmarketing automation platformsA love for analytical tools, research and a knack for distilling data into actionable items.Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) is preferable.Passion for music and developing artists across multiple genresMarketing Strategy (CA, NY)How You'll CREATE:Create artist one sheetsMeeting notesScreen-sharing assets in weekly label meetingEvent production assistance, managing guest list at eventsBrainstorm and marketing ideationCreate marketing decksBasic graphic design workIdeal candidates will have:Experience working in the Adobe Creative Suite (Photoshop, InDesign, and Premiere or Final Cut) in addition to mobile editing software for videos and static visualsPrevious experience in marketing or creative workMedia Marketing (TN)How You'll CREATE:The media marketing department manages the messaging and the media strategy for artists and their projects. Responsibilities include writing and servicing press releases, creating talking points and one-sheets, writing bios, generating tour press and media coverage, monitoring media pickup, cultivating event lists, among other duties.Tour press pitchesMedia clips (broadcast, editorial) Market media researchArtist media monitoringUpdate DSP artist biosEvent personnel (setup, check in, misc.)Nashville (TN)How You'll CREATE:Support REPUBLIC Corps Collective artists marketing and digital marketing campaigns, create and maintain creative operational systems for Nashville Corps Collective business.Research digital and cultural audience news and create weekly reports on emerging trends, research developing artists and present data trends weekly. Support team across in person meetings, events, showcases, photoshoots.Create artist pitch decks.Ideal candidates will have:Working knowledge data research & dashboards, experience in musicentertainmentsports, experience in Adobe or another creative software.Highly organized with a strong ability to lead business-wide operational organization & systems establishment. Experience in project management software like or Airtable.Paid Media & Audience (CA)How You'll CREATE:This department focuses on paid activations in the digital space (advertising, influencer marketing, etc.) to promote releases, catalog, or build audiences.Assist with advertising campaigns, learning the basics of a campaign from top to bottom from planning to execution to reporting. They will also learn the influencer marketing world and dive deep in the details of executing a campaign, sourcing influencers, and reporting on metrics.They will be involved in 2 projects:Understanding fan pages and how best to react to high performing content. What actionable steps to take on the amplification side to best reach an audience and help growpromote a fan pageCreating our own playbook on sourcing influencersSince followers are not the only metric which determine success of a post and content shown on the FYP, developing our own way to identify top performing influencers to action for campaigns. Analyzing metrics like average watch time, engagement rate, share rate, etc. will be important as we scope out and build one to one relationship with influencers. Alongside that, the intern will be tasked with direct reach out to form these relationships and understand rates, etc.PopRock Digital Marketing (CA)How You'll CREATE:As the Digital Marketing Intern your primary responsibility will be to work with and support the team members within the Digital Marketing Department (Project Coordinators, Digital Marketing Project Managers, SocialCRM Managers, and Department Heads) across projects and initiatives within catalogue and new releases.The digital marketing department is across many aspects of artist marketing, including social media and content ideationcreation, digital promotions, artists website development and optimization, fan acquisition and engagement, creationimplementation of digital tools and products to increase fan engagement, paid media campaigns, and more.Asset CreationVideo cutdowns, short form video edits, & one sheetsDaily ReportsSocial analytics, case studies, fan sentiment, and release updates.Fan EngagementBrainstorming Digital fan ideas & engagementShort Form Content IdeationBrainstorming artist trends for TikTok, Instagram Reels, and YouTube Shorts.Social Calendar CreationOutline social posts across all platforms for required IGA Artists. Day to day tasksAny additional tasks that may come up throughout the day including Playlisting, PO Requests, Mail Room Send Outs, and Administrative Assistance.Ideal candidates will have:Content editing a plus (image, video, content - Photoshop, Final Cut)Experience with social media management or content ideation is a plus.Knowledge of DiscordTwitch is encouragedPopRock Marketing (CA)How You'll CREATE:Project level marketingBrainstormingDeck creationData analysisSocial media ideationIdeal candidates will have:Experience in creativedeck ideationGenuine passion for music (pop music)Press & Media (CA, FL, NY)How You'll CREATE: Format company-wide media alertsDraft press releasesAssist with department organization, including updating and maintaining contact database and other internal resourcesArtist-related research projectsCalendarize promo. & opportunitiesAssist in coordinating in person press daysIdeal candidates will have:Familiarity and understanding of the world of public relations and music media - Strong interest in the music business or public relationsWorking knowledge of email clientsWorking knowledge of Canva and Adobe SuiteExcellent customer service skillsPromotion (CA, NY, TN)How You'll CREATE:Analyze current music and artist trendsPull airplay numbersCoordinating radio promotionsCoordinate special eventsCoordinate artists one sheetsAssist radio promo field staffComplete and create data driven reports for the promotion teamAssist with booking travel for radio personnel as well as radio contest winners Ideal candidates will have:Creativity - Strong research & data skillsKnowledge of Photoshop or Canvas is a plus notSports & Gaming Marketing (CA)How You'll CREATE:Keep the department afloat generally with admin workIdeate for album release campaignsListen to all unreleased and released music Keep tabs on all licensing conversations (master + pub) Schedule and take meeting notes Contact outreach & discoveryIdeal candidates will have:UNDERSTANDING OF SPORTS & GAMING LANDSCAPESExperience with CanvaExperience with Disco Urban Catalog (CA)How You'll CREATE:The intern will support the various departments of the Urban Catalog team. These include A&R, Marketing, Audience Growth, and Commerce. This person will get first-hand experience on what it takes put out a vinyl reissue from conception.Ideal candidates will have:Vast knowledge of Urban music and its historyUp to date on current social media and cultural trendsUrban Digital Marketing (CA)How You'll CREATE:Urban digital marketing team is responsible for driving digital strategy across IGA's roster of Hip Hop & RnB artists. The interns will be split across Digital marketing leads and creator marketing teams.Build of decks for key projectsIdea generation across key artist projectsBuild and updating of reporting systems across team Brainstorm around key artist releasesIdeal candidates will have:Proficiency in Canva Understanding of influencer ecosystem Urban Marketing (CA)How You'll CREATE:The selected Urban Marketing Intern will experience first-hand the responsibilities of stepping into the Coordinator role. They will support across the team, observe, and learn day-to-day tasks that include:Support of product managers in the execution of marketing plans and strategy Create and update one-sheets, timelines, and any other project-related documents Collect and organize artist assets (photos, artwork, logos, music, bio, etc.)Shipping coordination Coordinating marketing tools and assets for campaigns Assist in scheduling meetings and providing agendas along with other support as requiredObserve andor participate in select meetings, discussions, and planning activitiesSpecial projects & other duties as assignedIdeal candidates will have:Proficiency in Creative Programs (Photoshop, Canva, or other)Proficiency in Adobe creative suite (Photoshop, Illustrator, After Effects, Premiere) preferredViral Marketing (CA)How You'll CREATE:The viral team is an extension of digital marketing and works hand in hand with all digital leads. Our main purpose is to amplify viral moments and social narratives around all of our releases, identify trends and deciding what makes sense to action, build and run fan pages and stay on top of general viral trends in the marketplace.Help source and track trends for our artistsHelp identify trends to communicate in our weekly newsletterHelp to setup sounds and connect artists in our tracking toolsHelp source and brainstorm creators for campaigns, updating trackers with live linksinfo, etc.Help source and post content on fan pagesHelp us organize and stay on top of when our creators need to be paid outIdeal candidates will have:Well versed in the social space and who has knowledge of current trendsWorship Together (TN)How You'll CREATE:Worship Together exists to serve worship leaders and creatives who serve the global church through compelling content, collaborative community, and cultural relevance in all aspects of Christian music and church ministry resources.Content Development: Assist in creating and editing engaging content for our website, social media, and email campaigns. This may involve brainstorming ideas, drafting blog posts, and contributing to visual and video content.Event Planning & Support: Play a role in planning and supporting events, from our worship conferences to songwriting camps. Tasks may include coordinating event logistics, communicating with artists, and helping with on-site needs to ensure events run smoothly.Social Media Management: Help develop and schedule posts that resonate with worship leaders and creatives. Track engagement metrics and bring fresh ideas to enhance our online presence and connect with our community.Research & Trend Analysis: Research trends in worship and Christian music to keep our team informed and inspire new content ideas. You might also look into what's working for other similar organizations to help keep Worship Together innovative and relevant.Collaborative Projects: Work cross-functionally with team members in marketing, design, and artist relations. Participate in brainstorming sessions, pitch ideas, and provide feedback on team projects, learning the ins and outs of collaborative, creative workflows.Administrative Support: Assist with scheduling, organization, and other administrative tasks to keep our projects on track. This could involve managing documents, organizing project timelines, and communicating updates to team members.Ideal candidates will haveWorking knowledge and experience with Adobe Creative Suite (Photoshop, Premiere Pro)Strong Visual and Written Communication: Ability to express ideas clearly and creatively through visuals, copy, and presentations that resonate with our audience.Creative Adaptability in Pre-Production and Post-Production: Flexibility to incorporate feedback and make adjustments to achieve the desired look and feel, ensuring each video piece meets project goals.Bring Your VIBE: (ALL ROLES)Strong attention to detailStrong organizational skills and efficiencyAbility to multitask and meet tight deadlines in fast- paced, high-pressure environments High level of integrityDiscretion in handling confidential informationProfessionalism in dealing with senior professionals inside and outside the companyA "can-do" attitudeKnowledge of Microsoft Office (Word, Excel, PowerPoint) Self-starterExcellent communication skillsDisclaimer: This job description only provides an overview of job responsibilities that are subject to change.Universal Music Group is an Equal Opportunity EmployerWe are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.For more information, please click on the following links.E-Verify Participation Poster: English SpanishE-Verify Right to Work Poster: English | SpanishJob Category:InternshipsSalary Range:$13-$25 per hourThe actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives andor from which they will be performing the job. All candidates are encouraged to apply.

Created: 2025-02-17