Retail & Shopper Marketing Manager

Job Type Full-timeDescriptionAbout ZeviaZevia is a company that makes zero calorie, naturally sweetened beverages, and is located in Encino - Los Angeles, California. As a leader in the movement to help consumers reduce excess sugar consumption, Zevia is a mission-driven company with a strong commitment to our core values. We have a progressive culture, led by an empowered team of employees whose goal is to be the best we can be, while enjoying every moment we are at work.The RoleReporting to the Director of Brand Marketing, the Retail & Shopper Marketing Manager is responsible for developing and executing marketing strategies that influence consumer purchasing behavior at the retail level. This role bridges and drives results between brand marketing and sales, ensuring that marketing initiatives align with both brand objectives and retailer strategies to deliver results. The ideal candidate will have robust CPG retail & shopper marketing experience (5+ years) that utilizes brand marketing understanding and translates to drive conversion at the retail level, ideally in beverage. ResponsibilitiesLead the strategic development of retail "pull strategies" that leverage a synergy of brand marketing, shopper insights and retailer understanding to deliver against key business objectives including driving trial and increased consumption of Zevia at key retailers. Overcome shopper barriers and tap into insights that drive purchase by crafting executional plans that can help Zevia win with custom and toolbox programs that can utilize a mix of tactics across retail marketing including instore, digital media, social media, influencers, retailer loyalty programs, POS, sweepstakes, demos and incentivesrebates.Plan and manage budget accurately, ensuring to prioritize and allocate resources as efficiently and effectively as possible Lead program analysis to provide post mortems that distill learning and key conclusions and lead recommendations continued optimization. Collaborate effectively as key liaison to sales team, across marketing and ecommerce teams to seamlessly make connections and move retail programming forward, including project leadership of sales needs developed by marketing. Drive annual, quarterly and ongoing planning processes that deliver against retail and business priorities, budget needs, retail tentpole moments, custom programs and everyday retail needs to drive business growth. Lead and partner on the development of creative and compelling selling materials and tools that drive excitement and commitment from buyers and distributors. Lead the development and management of trade focused programs such as dealer loaders, POS. Recommend and drive the retail focused part of the Marketing calendar that drives synergy with the overall Brand Marketing activity. Constantly look for integration of what Influencer, Social and Brand Mkt teams are leading to suggest and advocate for strengthening retail support with key optimizations.Collaborate with marketing team on online pickupdelivery and 3P delivery to recommend strategic programming based on customer goals, understanding budgets and priorities. Deliver on marketing needs and coordination for trade shows.Other duties as assigned Requirements Robust shopper marketing experience that utilizes brand marketing understanding and translates to drive conversion at the retail level (National, channel specific, marketing specific, account specific shopper marketing and trade programs). Consumershopper insights and barriers understanding. Action driver and ability to thrive even when the path isn't always clear (growth companymindset) with high level of personal accountability and follow through. Ability to lead thinking across groups and levels driven by subject matter expertise and clear communication. Strong understanding of digital marketing, retailer platforms, loyalty programs. 5+ years in CPG, experience in beverage preferred. Demonstrated ability to create winning programs in non DSD environment (DSD experience on top is a plus). Excellence in execution and follow through with the ability to manage multiple projects and timelines autonomously. Strong collaboration skills including ability to be the connection point across two functions (marketingsales). Ability evaluate and to drive action through others such as vendors, suppliers, agencies. Passion for efficiency and effectiveness and ability to think about the big picture strategically. Job TypeFull Time, Exempt.Supervisory ResponsibilityThis position has no direct supervisory responsibilities.Travel Required10%Relocation ProvidedNoAAPEEO StatementWe are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual's race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, age, physical or mental disability, pregnancy (including childbirth and breastfeeding), medical condition, national origin, ancestry, marital status (including registered domestic partnership status), civil union status, familial status, military or veteran status, genetic information, caregiver status, citizenship status, immigration status, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law (each, a "Protected Characteristic").Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.What We OfferA collaborative environment, where everyone contributes and deliversA place where you can grow, develop and learnCompetitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.A comprehensive benefits package which includes: An array of medical plans Dental Vision Group Life Insurance Short-term disability + Long-term disability Flexible Spending Accounts: Medical, Dependent and Limited Use Health Savings Account Accident Insurance Critical Illness Insurance Hospital Indemnity Insurance Legal Insurance Travel Assistance Employee Assistance Program Pet Insurance 401k Plan (Traditional and Roth) Vacation, PersonalSick Days, and Holidays Professional development contributions And of course, all the Zevia you can drink! Salary Description $110,000 - $125,000 Annually + Bonus + Equity

Created: 2025-02-17