Associate Director, Brand Marketing

HelloFresh is searching for an Associate Director of Brand Marketing to take its portfolio of brands to the next level with ground-breaking full-funnel strategies. This person will lead brand strategy and brand partnerships, aligning efforts with the broader Brand team org and work in partnership with cross-functional partners like Growth Marketing and Product. The ideal candidate has increased awareness and consideration for a consumer brand, led successful, large-scale brand partnerships and multi-million dollar 360 marketing campaigns, and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing.You will...Help drive the brand vision and day-to-day decision making for all HelloFresh brandsDevelop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plansOversee the sourcing and implementation of all brand partnershipsGuide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practicesHelp identify new, disruptive content avenues, working with PR and Organic Social to execute and Brand Analytics to measure the impactBuild strong relationships with Growth Marketing channel leads ( Social, Digital, Search, CRM, Direct Mail etc.) and work together on tentpole campaigns throughout the yearPartner with digital and physical product teams on a twelve-month strategy to position and promote new product offeringsAct as key guardian and arbiter of brand to ensure creative campaigns and execution are unique, ownable and uphold premium brand equityYou have...7+ years brand marketing experience, primarily with brands in the consumer packaged goods or direct-to-consumer industries2+ years brand partnership experienceExperience leading a teamStrong consumer orientation, knowledge of customer segmentation, insights development and targetingFull-funnel, multi-channel marketing experienceExceptional communication skills, both written and verbalFluency in both organic and paid channel strategiesExperience writing creative briefs and providing thoughtful feedback for marketing assetsProven experience and passion for working across functions and with senior leadershipBalance of creative and analytical thinkingBachelor's degreeYou'll petitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on roleGenerous PTO, including sabbatical, and parental leave of up to 16 weeksComprehensive health and wellness benefits with options at $0 monthly, effective first day of employmentTuition reimbursement for continuing educationUp to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chainPosition is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.New York Pay Range$122,500-$175,000 USD

Created: 2025-02-17