Brand Manager, Data

Overview:Guidepoint Qsight is the authoritative source for advanced healthcare market data and analysis, providing critical insight to the MedTech, Aesthetics, Therapeutics and Diagnostics industries.As a Brand Manager, you will be a key member of both the Qsight team and the Marketing team, providing a link between consumer insight, brand strategy, and business development. You will serve as the voice of the customer, leveraging your experience in the MedTech space to develop the unique positioning, persuasive messaging, and dynamic go-to-market strategies that best communicate the value our products provide to our clients. You will be responsible for communicating the value that Qsight data products and services provide to our clients, as well as planning and delivering on omnichannel marketing plans that engage prospects, nurture existing clients, and drive interactions within our 3 main audiences: Manufacturers, Investors and Management Consultants.This is a Hybrid position based in our New York City office.What You'll Do:Elevate the Guidepoint Qsight brand by developing strategic positioning and messaging that differentiates each product or service offering in the marketplaceConduct ongoing research to maintain a complete understanding of healthcare market trends, competitive data offerings and customer behaviorDefine differentiated go-to-market strategies through the use of data that drive user acquisition, conversion, and engagementAct as the subject matter expert and internal champion for Qsight, seeking opportunities for cross-functional collaborationConcept, produce, test and optimize clear written and visual messaging for use in highly-targeted marketing campaignsLead the development of breakthrough sales materials including pitch materials, use cases, outreach, and moreComfortable working in a fast-paced and dynamic, hands-on working environmentWhat You Have:Bachelor's degree required (Marketing, Communications, English, andor Business major a plus)5-7 years' experience in marketing for a data-centric companyKnowledge of Salesforce, Salesforce Marketing Cloud, and WordPress a plusStrong communication and project management skills, with the ability to manage complex cross-functional initiativesExperience executing multi-channel marketing campaigns leveraging data with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplinesExcellent copywriting skills with the ability to convey complex ideas and data sets with simple and easy to understand language and visual presentation Balance of creative and analytical thinking, with excellent problem solving, negotiation and interpersonal skills, ability to develop partnerships and strong working relationships with executive leadersPassion for healthcare data and a strong understanding of the medical device industryWhat We Offer:Opportunity to make an impact - Take a leadership role in the development of the Guidepoint Qsight brand from Day 1, with responsibility for how that brand evolves over time.Develop marketing and leadership skills - We work with you to actively develop your marketing knowledge and management abilities.Ongoing coaching & mentorship - Work directly with senior leaders, our human resources team, and your manager to receive both formal training and regular mentorship.Dynamic work environment - We value individuals and encourage initiatives promoting agility and worklife balance.The base salary for this position is $100,000 - $130,000.You will also be eligible for the following benefits:15 PTO Days, 10 legal holidays, and sick daysComprehensive medical, dental, and vision plansWill match up to 10% of employee contribution for 401(k), life insurance, paid-time off and parental leave plansCommuter benefits and corporate discountsDevelopment opportunities through the LinkedIn Learning platformFriday happy hour, "Summer Fridays", and free snacks and beverages in the officeYear-round corporate athletic leagueCasual work environment, team building, and other social eventsAbout Guidepoint: Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients' decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. Backed by a network of nearly 1.5 million experts and Guidepoint's 1,300 employees worldwide, we inform leading organizations' research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. #LI-TA1#LI-HybridBase salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location. Additionally, this position is eligible for an annual discretionary bonus based on pensation$100,000-$130,000 USD

Created: 2025-02-17