Creative Strategist
LegacyBox - Chattanooga, TN
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Job DescriptionJob DescriptionCreative Strategist Were on the lookout for an analytical, innovative Creative Strategist to help take our creative to the next level. In this role, youll develop fresh campaigns and ads that leverage consumer insights. The ideal candidate is a Jack/Jill of all trades - you do all the things from brainstorming concepts, taking photos, shooting video, editing videos, designing, copywriting, analyzing performance, and more. You are creative to your core, with the rare ability to understand the numbers, and a desire to always one up either yourself or the competition. At Legacybox, were committed to building a world-class team that delivers exceptional customer experiences through thoughtful analytics, user-centered design, and a test-and-iterate culture. Legacybox is a fast-paced, dynamic work environment that is constantly evolving and changing, and were looking to add a team member that is ready for the challenge. Sound like your dream gig? Read on!What youll do: Market ResearchConduct market research and analyze customer data to identify key demographic, behaviors, motivations and pain-pointsIncluding but not limited utilizing surveys, interviews, reviews, customer service calls, and data analytics tools Stay on the cutting edge of trends in ads, customer personas, media buyingMonitor brands we admire (and our competitors) to gain insights on their strategies and identify opportunities or threats Creative Strategy Create a strategic framework for ads by leveraging customer insights and current market trendsDevelop innovative ad concepts that align with customer personas, business objectives and are optimized for specific touchpoints Lead brainstorming sessions with creative team and marketing channel managers to generate a diverse range of ideas Ad Creation Either quickly create the asset yourself or work with our network of creators to bring your vision to life If working with content creators, provide clear briefs and guidelines Project manage creators to ensure we meet our deadlinesPerformance Analysis Track the performance of ad campaigns across various platforms Optimize creative Who you are:3+ years of experience in direct response performance marketingDemonstrated ability to manage a network of contractors/creators Proficient Adobe Creative Suite or Canva Motivated by learning or trying new things A well rounded communicator, collaborator and presenter who loves to share findings and actionable insightsA no task is too small attitude and a positive, spirited outlook Extra CreditFamiliarity with A/B testing and other optimization techniques BenefitsFull-timePay is competitive and based on experienceMedical, dental and vision coveragePaid time offLegacybox is an Equal Opportunity Employer who complies with all Federal, State and Local laws prohibiting discrimination in employment.' Powered by JazzHRFvJAwuyRIf
Created: 2025-03-20